Erase to Reveal
Hinting at the release of new products in the Spring 2024 event, an illustrative animation showcasing the Apple Pencil Pro was front and center on Apple.com. Upon hovering or sliding over the Apple logo, visitors to the website will discover that they were able to erase it to reveal more motion illustrations. This was a fun easter egg for Apple.com visitors to discover in order to create exciting momentum towards the product launch event.
Role
Art Director
Launch
2024
Step towards Carbon Neutrality
On September 2023, Apple launched iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2, and introduced a major step toward making all their products carbon neutral. The event was followed by a take-over on Apple.com that focused on the materials showcased in the form of the Apple logo dispersing into a heroic introduction of the products.
Role
Art Director
Launch
2023
