BAK
BAK is a jewellery line meticulously handmade by Kendra Feller. Kendra was taught by her father, Bill, how to make chain link jewellery hence naming her jewellery line, BAK for Bill and Kendra.
Kendra’s love for boldness and elegance was the core of the brand’s identity. Fans of BAK jewellery go from day to night look, pairing their versatile pieces with casual or formal attire. The contrast of the warm reds and starkness of the colour silver are also meant to reflect the versatility of the products. The BAK visual identity was about showcasing the essence of the products: handmade with love and a little rebellion.
Role
Art Director
Designer
Photographer
Launch
2016 | 2024
