iMac
"The vision behind iMac has never wavered: Transform the desktop experience by fitting powerful, easy-to-use technology into an elegant, all-in-one design."
The interactive team focused on depicting the lifestyles of iMac users and worked with the photo team to translate this concept into an interactive experience. As a versatile product, the iMac has a wide fanbase in the professional and home settings. The page portrayed a dynamic hero, various in-situ screens, lifestyle photography, and featured artwork.
Role
Designer
Image Research
Launch
2018
